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Oct 08 2026
The next chapter for Passport
Overview
Euromonitor International has announced the next chapter of Passport, its market-intelligence platform. The updated experience is intended to deliver trusted research wherever business questions arise, reducing the need for users to rely exclusively on Passport as a separate destination.
The next generation of Passport maintains its established foundation of independent research, proprietary data, human-led analysis and expert interpretation. New capabilities will make this intelligence easier to access through existing systems, dashboards, artificial-intelligence tools and everyday business workflows.
Details
Platform: Euromonitor International Passport
Announcement: The Next Chapter for Passport
Organisation: Euromonitor International
Primary objective: To make Passport’s market intelligence available wherever users conduct research, analyse information and make decisions.
Research foundation
Passport is supported by more than 50 years of independent market research.
The platform provides research and intelligence across 210 countries and territories.
Proprietary data: Passport continues to draw on datasets developed and maintained by Euromonitor International.
Human-led analysis: Euromonitor states that human research, analysis and professional judgment remain central to the platform.
Expert interpretation: Passport combines market data with interpretation from subject-matter experts.
Faster answers: The updated platform is designed to reduce the time required to locate relevant information and answer business questions.
Everyday workflows: Market intelligence can be incorporated more easily into the tools and processes customers already use.
Passport Connect
The new Passport Connect capability will allow organisations to bring Passport intelligence into their systems, dashboards, AI tools and workflows.
APIs: Application programming interfaces will help organisations connect Passport data with their existing technology environments.
MCP support: Model Context Protocol connections will help integrate Passport intelligence with compatible AI-enabled applications and workflows.
Connected intelligence: The updated platform aims to connect different types of information to provide a more complete view of market developments.
Industry signals: Users will be able to examine changes and trends across different industries.
Company intelligence: Passport will connect company-level information with wider market developments.
Category analysis: Product and service category data can be considered alongside broader commercial signals.
Economic context: Macroeconomic information will help users understand the economic forces affecting markets.
Consumer insights: Consumer behaviour and preference data will contribute additional context behind market changes.
Broader context: By connecting industry, company, category, economic and consumer signals, Passport aims to explain what is driving changes in a market rather than presenting figures in isolation.
Refreshed experience: The next-generation platform will introduce a more intuitive digital interface for finding, exploring and applying market intelligence.
Decision support: The changes are intended to provide faster answers, clearer evidence and a more connected understanding of market forces.
Further information: Users may explore the new Passport capabilities through the link provided in the original Euromonitor announcement.
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