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STRATEGIC ORIENTATIONS OF INCUMBENT FIRMS AND DIGITAL BUSINESS ECOSYSTEM ORCHESTRATION
Our study explores how multiple strategic orientations (SOs) combine to successfully orchestrate digital business ecosystems (DBEs) by incumbent firms in emerging economies. The study posits that for an incumbent firm to orchestrate a DBE, it should possess entrepreneurial, market, digital, and collective strategy orientations. We argue that the aggregation of these strategic orientations leads to ecosystem orientation, a higher-order construct, and is directly associated with DBE orchestration. Rooted in semi-structured interviews of experts and senior executives of DBE orchestrating firms, our study empirically illustrates that while environmental dynamism and institutional voids positively influence this relationship, leadership vision mediates the relationship between ecosystem orientation and DBE orchestration. The study is grounded in existing theories of the resource-based view (RBV) and institutional theory, and it extends emerging theories on the DBEs from an organizational capability perspective and contributes to the limited literature on DBE orchestration by incumbent firms in emerging economies. Our study has implications for business owners, practitioners, and policymakers in these economies, as it highlights the importance of collective engagement in addressing institutional voids and mitigating disruptions in the business environment.
Faculty Member
Strategic Management Area
Publications
March 28, 2026
THE GRAND FEDERAL BARGAIN FOR GOODS AND SERVICES TAX (GST) IN INDIA
On 1 July 2017, India introduced the GST to reform its indirect tax system. In this paper, we analyse the ‘grand bargain’ for compensation between the states and the central government to bring states on board for tax reforms, and explore the factors behind inter-state variations in the GST revenue shortfall. The paper argues that instead of an all-state uniform revenue protection for the entire transition period, a glide path of the declining level of revenue protection with state-specific revenue benchmark should be preferred while designing compensation schemes accompanying tax reforms. Further, the revenue-losses of net-producing states under GST are structural and likely to last beyond the transition period. Addressing their concerns, possibly through intergovernmental transfers, would instil fiscal trust among states for future reforms. We also show that, by broadening the subnational tax base to include services, the implementation of the GST may enhance the buoyancy of state tax revenues in the long run.
Faculty Member
Economics Area
Publications
March 23, 2026
NATIVE ADVERTISEMENT: AN INTEGRATED SYSTEMATIC REVIEWAND RESEARCH AGENDA
Amidst digitalisation, native advertisements offer a unique format of paid brand promotion that appears as non-sponsored content. However, despite the popularity of such creative, covert, and captivating posts, the advertising literature lacks a systematic and inclusive review of this new-age advertisement format. This study examines the decade-old native advertisement literature through a hybrid review and tracks its origin, evolution, and scope through its key articles, constructs, theories, contexts, and methodologies. Specifically, bibliometric review complements systematic review in reporting results from content and citation analyses of 113 articles based on SPAR- 4-SLR protocol and ADO-TCM framework. The review shows how individual, advertisement, and disclosure characteristics impact native advertisement recognition, ultimately impacting users' cognitive, attitudinal, and behavioural reactions. It also highlights the under-explored antecedents, decision characteristics, consequences, theories, contexts, and methodologies in the extant literature. It concludes with a detailed discussion of the topic's future scope based on the ADO-TCM framework.
Faculty Member
Marketing Area
Publications
March 20, 2026
GENERATIVE AI AND MANAGEMENT EDUCATION: A KNOWLEDGE MANAGEMENT PERSPECTIVE
Purpose: This study sought to add value to literature on the adoption of Generative Artificial Intelligence (GenAI) in management education through a knowledge management perspective. The study critically examines GenAI’s dual potential to enhance and disrupt educational ecosystems, simultaneously serving as a catalyst for pedagogical innovation and a source of ethical and operational dilemmas. Drawing on complexity theory and paradox theory, the study aims to explore how academic institutions can manage the conflict between GenAI’s transformative potential and the need to uphold honesty, integrity and transparency in education. Design/methodology/approach: Semi-structured interviews were conducted with 67 stakeholders (directors, deans and students) at leading management institutes across India. Interview topics included (i) the pros and cons of GenAI usage in higher education, (ii) training students to effectively and efficiently use GenAI to solve real-world business problems and (iii) honesty, integrity and transparency in the use of GenAI. Findings: The results reveal that integrating GenAI into management education requires (i) long-term strategic perspective, (ii) clear and adaptive policy frameworks and (iii) robust training mechanisms for all stakeholders. These steps would considerably mitigate the risks associated with GenAI adoption and help harness its potential in knowledge creation, analysis, dissemination and decision-making. Furthermore, the study reveals that the integration of GenAI in management education is characterized by paradoxes that warrant intelligent policy responses. Key recommendations include: (i) structured capacity-building for faculty and students, (ii) inclusion of GenAI in curricula with ethical regulations and (iii) the development of governance frameworks to foster responsible AI literacy across academic and industry boundaries. Originality/value: The study examines the GenAI discourse through the dual lenses of Complexity Theory and Paradox Theory, an approach largely missing in current literature. While most studies have focused on the technological or ethical dimensions of AI in education, this study uniquely examines how business schools, as knowledge institutions, can strategically balance the benefits and risks of GenAI adoption. This study thus brings to light localized complexities, ethical ambiguities and actionable insights relevant to educators, practitioners and policymakers.
Director
IIM Indore
Publications
March 20, 2026
UNMET EXPECTATIONS: HOW AND WHEN ILLEGITIMATETASKS AND PERCEIVED SUPPORT SPARK WORKPLACE INCIVILITY
Oftentimes employees are asked to undertake tasks that are unreasonable or unnecessary, referred to as the illegitimate tasks. Such tasks constitute a distinct and often over-looked stressor that violates employees' expectations about what can legitimately be demanded of them. The current research proposes that such violation of employees' expectations due to illegitimate tasks can turn into impetus form is directed retaliation towards co-workers in the form of workplace incivility. Following social cognitive theory, the current study proposes that such misdirected retaliation materializes through the process of moral disengagement by which employees rationalize and justify their mistreatment of co-workers. Moreover, the current study proposes that an employees' tendency to undertake moral disengagement due to illegitimate tasks further intensifies when perceived support is high rather than low. The current study there fore proposes a moderated mediation model and finds its sup-port through two studies. First, we employed a time-lagged survey design, collecting data at three time points from hospitality employees from the United States (N = 222), then a three-wave panel design with lagged measures across different industries in the United States (N = 244). The theoretical and practical implications along with limitations and future research are discussed.
Faculty Member Organizational Behaviour
Human Resource Management Area
Publications
March 20, 2026
FIRMS' GREEN INVESTMENT PRACTICES: ARE FEMALE LEADERS GREENER?
This study examines the role of female leadership and female ownership in the adoption of green investment at the firm level using the data from the World Bank Enterprise Survey (WBES) for Central, Eastern and Southeastern European (CESEE) countries. We classify firms' green investment practices (GIPs) into capital- and noncapital-intensive categories. Furthermore, using the negative binomial and zero-inflated Poisson regression models, we find that female leaders in noninnovative firms are less likely to adopt GIPs than their male counterparts. This is owing to the risk aversion among female leaders towards the strategic actions turning more salient in the absence of innovation and dynamic capabilities. Similarly, a negative association of female ownership is also reported with all types of GIPs for noninnovative firms. However, with innovative firms, female leadership's negative effect is reversed, signifying the dominance of their socially responsible decision-making trait. This is partly due to enhanced capabilities and resilience to internal financial constraints within innovative firms, as is also demonstrated through a higher likelihood of innovative firms adopting GIPs. Overall, these results suggest the presence of gender gaps, indicating that female leaders' connection to sustainability performance is contingent on firms' resource availability and organizational capabilities. The findings suggest that efforts to improve gender diversity should be coupled with enhancing the innovative environment along with addressing credit market frictions to promote sustainable practices in corporates.
Faculty Member
Economics Area
Publications
March 16, 2026
FINANCIAL CONSTRAINTS AND ESG PERFORMANCE: A SIGNALING THEORY PERSPECTIVE
This study explores the relationship between firm-level financial constraints (FC) and ESG performance using a sample of 1153 firm-year observations from 313 non-financial Indian firms during 2007 to 2024. Corroborating with the Signalling Theory, the findings suggest that financially constrained firms exhibit better ESG performance. Contrary to traditional belief, this behaviour is even more pronounced when firms’ financial constraints become more severe. Additionally, we report that when financial constraints improve, firms selectively boost ESG performance to seek immediate visibility and legitimacy from their stakeholders. The results significantly align with the signalling motivations for firms to engage in ESG initiatives.
Faculty Member
Finance & Accounting Area
Publications
March 3, 2026
⏳ Stay tuned!
A New Learning Centre Quiz will be available soon.
A New Learning Centre Quiz will be available soon.
Quiz Winners
Satyam Kumar
ID Number:2024IPM126 Category: Participant
Sayantan Banerjee
ID Number:F166 Category: FacultyExplore the latest additions at the Learning Centre of Indian Institute of Management Indore featuring newly added books, journals, research publications, digital resources, and academic materials across management, finance, marketing, analytics, economics, leadership, and emerging technologies. The New Arrivals section helps students, researchers, and faculty stay updated with the latest industry insights, case studies, and global business trends to support academic learning and research excellence.
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Resources at a Glance
126+
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1400000+
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35081+
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News Bulletin
Stay updated with the latest news, announcements, events, and activities from the Learning Centre.
Sep 11 2026
Voices from Our Learning Community
Discover experiences and perspectives shared by our participants, faculty, researchers, alumni, and academic community.
Ms. Palak Dhoot
2025PGPH026
Ms. Shruti Rani Thakur
2025PGP364
Ms. Ayushi Tomar
2025PGP486
Ms. Charulata Dodwal
2025PGP101
Mr. Bijay Kumar Sahoo
2025DPM05
Ms. Riddhi Chakraborty
2025DPM16
Mr. Raj Mohan
2021FPM17
Ms. Mahima Kumavat
2024DPM15
Mr. Abhi Kapoor
2024DPM01
Mr. Bhavya Kumar
2025IPM044
