Overview
Euromonitor International has announced the next generation of Passport, representing the platform’s most significant evolution in more than 50 years. The redesigned platform combines Euromonitor’s independently verified market research with a new AI-enabled experience intended to shorten the journey from a business question to a trustworthy answer.
The next generation of Passport is designed to work with the AI tools, business systems and workflows that organisations already use. Euromonitor states that the research standards, methodology and analytical rigour underlying Passport will remain unchanged.
Details
Platform: Euromonitor International Passport
Announcement: Introduction of the next generation of Passport
Organisation: Euromonitor International
Significance: Euromonitor describes the development as the most substantial evolution of Passport in its more than 50-year history.
Primary purpose: The redesigned platform aims to help organisations move more quickly from business questions to evidence-based answers and informed action.
AI-enabled experience: Passport has been rebuilt to deliver Euromonitor’s market intelligence through a new experience supported by artificial intelligence.
Verified research: The platform continues to draw on independently researched and verified market intelligence developed by Euromonitor.
Workflow integration: The new generation of Passport is designed to work with the AI tools, systems and workflows that customers already use.
Faster access to answers: The updated experience is intended to reduce the time and effort required to locate relevant evidence and obtain trustworthy answers.
Evidence-based decisions: The platform aims to provide information that can withstand professional scrutiny and support important organisational decisions.
Research standards: Euromonitor states that the research, analytical rigour and methodology underlying Passport have not changed.
Platform evolution: The changes focus on improving how users access and apply Passport intelligence rather than altering the foundations of its research.
Partner communication: The announcement was addressed to Euromonitor’s partners and introduced the first details of the redesigned platform.
Upcoming information: Euromonitor plans to provide further updates over the coming weeks explaining what the changes mean for decision-making, evidence requirements and everyday access to Passport.
Further information: Interested users may view the preview of the next generation of Passport through the link provided in the original announcement.
Announcement representative: Tim Kitchin, Chief Executive Officer, Euromonitor International.
