Overview
The Morning Context has announced its first business book, Bad Hangover, which is now available for pre-order. The book presents a behind-the-scenes account of Bira, tracing how one of India’s most recognised craft-beer companies emerged and subsequently encountered significant difficulties.
Published by Slowform Publishing House, the book examines a decade marked by ambition, extravagance, deteriorating professional relationships and the consequences of an excessively demanding hustle culture.
Details
Book: Bad Hangover
Publisher: Slowform Publishing House
Associated organisation: The Morning Context
Availability: The book is currently available for pre-order.
Limited copies: According to the announcement, only a limited number of copies are available.
Central subject: The book presents the story of the creation, growth and subsequent difficulties of Bira, an Indian craft-beer company.
Business journey: It examines how Bira developed into a widely recognised consumer brand and the circumstances that contributed to its decline.
Unchecked ambition: The book explores how aggressive ambition and rapid expansion can create organisational and financial risks.
Extravagance: It considers how excessive spending and business decisions may affect a growing company’s long-term stability.
Professional relationships: The narrative examines the deterioration of relationships among the people involved in the company’s journey.
Hustle culture: The book evaluates the consequences of taking an intense, growth-focused work culture too far.
Business history: Slowform Publishing House intends the book to contribute to a detailed and reliable record of Indian business history.
Publishing approach: The publisher states that its books will be developed patiently, researched thoroughly and subjected to rigorous fact-checking.
Editorial purpose: Slowform Publishing House was established to bring greater integrity, depth and analytical rigour to business books.
Origins of the publisher: The publishing house traces its roots to The Morning Context, a publication known for independent thinking, research and long-form business writing.
Global readership: The Morning Context serves paying subscribers in India, the Middle East, the United Kingdom, the United States and other markets.
Reader access: Interested readers may pre-order the book through the link included in the original announcement.
