News Bulletin Details
- Home
- News Bulletin Details
Oct 20 2026
When traditional food growth slows, where do you look next?
Overview
Euromonitor International’s video, “When Traditional Food Growth Slows, Where Do You Look Next?”, examines how food businesses can identify new opportunities as conventional drivers of industry growth lose momentum. In established markets, calorie consumption is approaching its peak, limiting the potential for growth based simply on rising consumption.
Presented by Euromonitor Research Director Zora Milenkovic, the video uses market intelligence from Passport to explore where food-industry growth is now clustering. It highlights opportunities linked to particular markets, product categories, consumer groups and sales channels, with special attention to wellness, affordable indulgence and tangible value.
Details
Resource Information
Title: When Traditional Food Growth Slows, Where Do You Look Next?
Organisation: Euromonitor International
Format: Short market-intelligence video
Presenter: Zora Milenkovic
Presenter’s role: Research Director at Euromonitor International
Industry Context
Traditional growth model: Food-industry expansion has historically depended on population growth, rising consumption and the development of larger product categories.
Slowing consumption: In core markets, calorie consumption is approaching a peak, reducing the scope for growth through increased consumption alone.
Price pressure: Changes in prices and household purchasing power are influencing what consumers buy and how they assess value.
Demographic change: Shifting population structures and consumer profiles are reshaping demand across food markets and categories.
Health behaviours: Changing attitudes towards health and wellbeing are affecting food choices, product expectations and purchasing priorities.
Areas of Growth
Market opportunities: The video explores the geographic markets in which food demand and commercial opportunities are continuing to develop.
Category opportunities: Businesses are encouraged to identify product categories that continue to benefit from changing consumer needs and preferences.
Consumer groups: Different demographic and behavioural groups may offer growth potential even when overall consumption within a market is slowing.
Sales channels: Emerging and evolving retail, digital and food-service channels may provide additional routes to consumers.
Wellness demand: Consumer interest in products associated with health, nutrition and wellbeing may create opportunities for portfolio development and innovation.
Affordable indulgence: Consumers may continue to spend on accessible treats and small moments of enjoyment even when broader financial pressures influence their purchasing decisions.
Tangible value: Products that communicate clear and meaningful benefits may be better positioned to attract consumers seeking greater value from their spending.
Business Applications
Portfolio planning: The insights can help organisations identify which existing products, categories and markets may offer the strongest potential for future growth.
Innovation pipeline: Understanding emerging consumer priorities can help businesses develop products that respond to changing expectations.
Growth strategy: Organisations can use the analysis to look beyond traditional volume growth and pursue more targeted opportunities across consumers, categories and channels.
Research platform: The discussion is informed by market intelligence available through Euromonitor International’s Passport platform.
Further information: Readers may watch the complete video through the link provided in the original Euromonitor International communication.
Disclaimer: The information provided in this News Bulletin is for informational purposes only. The Learning Centre does not facilitate or provide recordings, additional data, access, or any other related information concerning the events/resources listed.
