Overview
The Morning Context has released a video featuring Harveen Ahluwalia reading from Bad Hangover, a business book that chronicles the rapid rise and subsequent difficulties of Indian beer brand Bira. The book presents a behind-the-scenes account of the company’s ambition, expansion and startup journey.
Bad Hangover is published by Slowform Publishing House, the books division of The Morning Context. The publisher describes the title as a carefully researched Indian startup story intended to bring journalistic integrity, analytical rigour and engaging storytelling to business books. A limited number of copies are currently available for pre-order.
Details
Book Information
Book: Bad Hangover
Featured reader: Harveen Ahluwalia
Publisher: Slowform Publishing House
Parent publication: The Morning Context
Category: Business and Indian startup history
Availability: The book is currently available for pre-order in limited quantities.
Subject and Narrative
Central subject: The book examines the business journey of Bira, an Indian beer brand that rapidly gained public and investor attention.
Rise of Bira: The narrative follows how the brand entered the market, established a distinctive identity and expanded quickly.
Business difficulties: It also explores how the company’s rapid growth was followed by serious commercial and organisational challenges.
Startup culture: The story considers the ambition, intensity and risk-taking associated with high-growth startup environments.
Behind-the-scenes perspective: The book is presented as an account of the decisions, personalities and circumstances that shaped Bira’s business journey.
Wider relevance: The narrative may be relevant to readers interested in entrepreneurship, business growth, consumer brands, startup financing and organisational strategy.
Featured Reading
Video feature: Harveen Ahluwalia reads an excerpt from Bad Hangover in a short promotional video.
Video platform: The featured reading is available through a YouTube Shorts link included in the original communication.
Purpose: The reading introduces prospective readers to the book’s subject, narrative approach and business-storytelling style.
Publishing Context
Publishing division: Slowform Publishing House is the books division of The Morning Context.
Editorial approach: The publishing house aims to bring integrity, rigour and careful research to business books.
Intended reading experience: The communication presents the book as an accessible and engaging account intended to renew readers’ interest in business literature.
Pre-order information: Interested readers may reserve a copy through the book page linked in the original announcement.
Further information: Readers may watch the featured reading and learn more about Bad Hangover through The Morning Context and Slowform Publishing House links provided in the original communication.
