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Oct 20 2026
AI makes you faster. What makes you different?
Overview
Qualtrics is organising a webinar titled “AI Makes You Faster. What Makes You Different?” The session will examine how organisations can differentiate themselves when artificial intelligence makes advanced capabilities faster, more accessible and easier for competitors to reproduce.
The webinar will focus on experience and trust as sources of lasting competitive advantage. It will explore changes affecting organisations through 2030, the role of executive leadership in closing the Experience Gap, and practical actions leaders can take without increasing headcount or restructuring their organisations.
Details
Webinar Information
Webinar: AI Makes You Faster. What Makes You Different?
Organiser: Qualtrics
Format: Live online webinar
Date stated in the main invitation: 5 November 2026
Alternative date shown in the email heading: 28 October 2026
Time shown in the email heading: 9:00 a.m. PST
Schedule note: The invitation contains inconsistent event dates. Participants should confirm the correct date and time through the official registration page.
Primary subject: Using experience and trust to create differentiation in an AI-enabled business environment
Registration: Interested participants may register through the link provided in the original Qualtrics invitation.
Speakers
Isabelle Zdatny: Head of Thought Leadership, Qualtrics
Ken Coleman: Senior Vice President of Marketing, Qualtrics
AI and Competitive Differentiation
AI-enabled performance: Artificial intelligence can help organisations complete work faster, increase productivity and strengthen operational capabilities.
Level playing field: As AI tools become widely available, competitors may gain access to increasingly similar technological capabilities.
Ease of imitation: Technology-based features may become easier and faster for competing organisations to reproduce.
Differentiation challenge: Organisations must determine what will distinguish them when speed and technical capability no longer provide a lasting advantage.
Experience advantage: Qualtrics presents customer and employee experiences as factors that can create stronger and more durable differentiation.
Business objective: Positive experiences can help organisations win customers, retain their loyalty and strengthen long-term relationships.
Four Organisational Shifts
Time horizon: The webinar will examine four fundamental changes expected to influence how organisations operate through 2030.
Operating models: Organisations may need to reconsider how work is structured, coordinated and delivered as AI assumes a larger operational role.
Decision-making: Faster access to data and automated analysis may change how quickly organisations identify issues and take action.
Human relationships: As technology handles more routine interactions, authentic and trusted human experiences may become more valuable.
Customer expectations: Faster and more capable services may become baseline expectations rather than distinguishing characteristics.
Organisational preparedness: Leaders must understand these shifts early enough to adapt strategy, capabilities and customer engagement.
Trust as a Strategic Advantage
Growing importance: The webinar will explain why trust becomes more valuable as AI makes functional capabilities easier to copy.
Customer confidence: People are more likely to remain loyal when they believe an organisation will use technology responsibly and act in their interests.
Transparency: Clear communication about AI-supported decisions and the use of customer information can strengthen confidence.
Consistency: Organisations build trust by delivering reliable experiences across products, services and communication channels.
Responsible AI: Governance, privacy, fairness and accountability are important components of an AI-enabled experience strategy.
Difficult to imitate: Trust develops through repeated interactions and organisational behaviour, making it harder for competitors to reproduce quickly.
Closing the Experience Gap
Experience Gap: The term describes the difference between the experience an organisation intends to provide and what customers or employees actually encounter.
Listening requirement: Organisations need timely feedback and behavioural information to understand where expectations are not being met.
Operational response: Insights must be translated into changes in products, services, processes and employee practices.
C-suite responsibility: Closing the gap requires visible involvement and accountability from senior executives.
Cross-functional participation: Customer and employee experience cannot be managed by one department alone and requires cooperation across teams.
Shared incentives: Functions may need aligned objectives and measures to prevent fragmented ownership of the overall experience.
Continuous improvement: Organisations should repeatedly identify experience problems, take action and measure whether the changes have worked.
Three Immediate Leadership Actions
Practical focus: The speakers will present three actions leaders can begin implementing immediately.
Existing workforce: The recommended actions are designed to be implemented without adding employees.
No reorganisation required: Leaders will not need to restructure the organisation before beginning the recommended work.
Resource efficiency: The approach focuses on using existing teams, data and capabilities more effectively.
Leadership alignment: Executives can begin by establishing experience as a shared strategic priority across the organisation.
Action-oriented insights: Existing customer and employee information can be converted into specific priorities rather than remaining in reports and dashboards.
Intended Audience
Senior executives: Leaders responsible for business strategy, growth and organisational transformation may find the discussion relevant.
Customer-experience professionals: The session may help teams responsible for understanding and improving customer interactions.
Employee-experience leaders: Human-resources and people leaders can consider how workforce experiences affect service delivery and organisational trust.
Marketing professionals: Marketing teams can examine the relationship between brand promises, customer experience and loyalty.
Technology leaders: Professionals overseeing AI and digital transformation can explore how technology investments connect with human experience.
Further information: Participants should consult the official registration page for the confirmed event schedule, access instructions and complete webinar information.
Disclaimer: The information provided in this News Bulletin is for informational purposes only. The Learning Centre does not facilitate or provide recordings, additional data, access, or any other related information concerning the events/resources listed.
