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Oct 15 2026
Where are consumers changing most?
Overview
Euromonitor International has released a short video examining where consumer behaviour is changing most and what people may prioritise over the next six to twelve months. The discussion considers how economic uncertainty, geopolitical disruption, technological change and environmental concerns are reshaping consumer attitudes, expenditure and priorities.
Presented by Euromonitor Research Director Zora Milenkovic, the video uses market intelligence from Passport to identify evolving consumer expectations and possible areas of future demand. It also demonstrates how connected data, AI-assisted search and human expertise can support evidence-based business decisions.
Details
Resource Information
Resource: Where Are Consumers Changing Most?
Organisation: Euromonitor International
Market-intelligence platform: Passport
Presenter: Zora Milenkovic
Presenter’s role: Research Director at Euromonitor International
Format: Short online video
Primary question: Where are consumers changing most, and what will they prioritise over the next six to twelve months?
Forces Reshaping Consumers
Economic uncertainty: Changes in economic conditions are affecting household confidence, purchasing power and spending decisions.
Geopolitical disruption: International instability and changing political conditions may influence prices, product availability and consumer sentiment.
Technological change: New digital capabilities are reshaping how consumers discover, compare, purchase and interact with products and services.
Environmental concerns: Awareness of environmental issues is influencing consumer expectations, preferences and purchasing priorities.
Changing attitudes: Consumers are reconsidering what they value and how they evaluate brands, products and services.
Changing priorities: The combined effect of these forces is altering how people allocate their time, attention and financial resources.
Consumer Outlook
Planning horizon: The video considers possible changes in consumer behaviour over the next six to twelve months.
Consumer attitudes: The analysis examines how people’s views about value, security, convenience and responsibility are evolving.
Consumer expectations: Organisations must understand the standards consumers increasingly expect from products, services and customer experiences.
Spending behaviour: The discussion considers how changing circumstances may affect purchasing decisions and household expenditure.
Emerging demand: Shifts in attitudes and priorities may create demand for new products, services and customer experiences.
Business relevance: Identifying these changes can help organisations anticipate market opportunities and prepare more effectively for future demand.
Role of Passport
Market intelligence: Zora Milenkovic uses research and market intelligence from Passport to examine changes in consumer behaviour.
Connected data: Passport brings together different forms of market and consumer information to provide a more complete view of developing trends.
Contextual analysis: Connected information helps organisations examine consumer changes alongside wider economic, technological and market developments.
Future-demand assessment: Market intelligence can help organisations evaluate where demand may emerge and which consumer needs may become more important.
AI and Human Expertise
AI-assisted search: Artificial-intelligence-supported search can help users find relevant information and explore connections across datasets more efficiently.
Human expertise: Professional researchers contribute interpretation, context and judgment to the information generated through technology-assisted research.
Combined approach: Euromonitor presents connected data, AI-supported discovery and human analysis as complementary components of market research.
Clearer evidence: Combining these capabilities can help decision-makers obtain a more organised and contextual understanding of consumer developments.
Confident decisions: The resulting evidence is intended to support more informed planning, investment and market decisions.
Organisational Value
Strategic planning: Consumer intelligence can help organisations incorporate changing attitudes and priorities into their future plans.
Product development: Understanding emerging needs can inform the development or improvement of products and services.
Market positioning: Organisations can use consumer insights to refine their value propositions and communication strategies.
Risk awareness: Monitoring behavioural changes may help businesses identify areas where established assumptions about demand are becoming less reliable.
Opportunity identification: Early recognition of changing priorities can help organisations respond to developing consumer needs.
Further information: Interested readers may watch the complete video through the link included in the original Euromonitor International communication.
Disclaimer: The information provided in this News Bulletin is for informational purposes only. The Learning Centre does not facilitate or provide recordings, additional data, access, or any other related information concerning the events/resources listed.
